Cheerwine was created in Salisbury, NC, in nearby Rowan County, in 1917. Cheerwine set up at the 2021 North Carolina Folk Festival, offering free samples of regular and sugar-free Cheerwine. Their booth wasn’t swamped, but people consistently wandered by for a sample. They were also selling cans of the unique cherry flavored beverage. It is always fun during special events when there are give-aways. Cheerwine has been very innovative with product development and marketing in the 2000s. There is Cheerwine ice cream, Cheerwine punch, and Cheerwine Krispy Kreme doughnuts. 

While Greensboro can’t claim Cheerwine, just a few miles from this booth, we have our own flavor company. Mother Murphy is a food flavoring business that was established in in1946. For 75 years, those scents from very secret recipes have been wafting through Greensboro. Mother Murphy boasts a flavor library of of more than 60,000 flavors. Their motto is “If you can imagine it, we can create it.”  Salisbury has Cheerwine and New Bern has Pepsi; we challenge you to order some special flavor from Mother Murphy and create the next soda sensation. Then, you can set up at an upcoming festival and we can snap a photo and boast that your soft drink was created right here in Greensboro, North Carolina! 

For those who were around in the Boar & Castle Days, you may remember the Green Drink. Hmmmm……

Happy Wednesday; happy innovating!