As seen by the crowd on the street, Saturday was a busy day at the Carolina Theatre on Greene Street. How wonderful that this iconic Greensboro venue, known since 1927 as the “Showplace of the Carolinas,” is still a vibrant and dynamic community resource. Tomorrow night, the 2,200-seat theater will have chandeliers and gilded railings glowing as country music fans come out in droves to see John Anderson perform. Likely, concert attendees will be heard walking to their seats singing, “Just a swinging.”  

The above sign, advertising not only the Carolina Theatre, but also upcoming events, harkens back to the pre-digital days when signs had to be changed by hand. The all-caps, sans-serif letters, look the same as they did almost 90 years ago. By night, the sign lights up, showcasing events and adding to the excitement of the evening.

Today is ABC Wednesday and for our A-Z Urban Finds Series, “S” is for signage. While digital signs offer more advertising options and are easy to change, some buildings just call for the old-school, black block letters of our past.